Genre and Conventions

Genre and Conventions
The genre we have chosen is pop because we feel that we are close in age with a lot of our target audience and as we are girls we understand the appeal teenage girls have towards the pop genre.
We followed through the conventions of the pop genre as we have artists in a lot of fashionable and stylish clothes. The characters in our music video wear a lot of casual clothes but stylish at the same time because we wanted to portray them as quite girly as the song we have chosen, 22 by Taylor Swift, the main lead is very femineine in the video and we wanted to portray that through the clothing.
Another convention is that we wanted to portray the characters as happy and enjying themselves and life in the video. We did this by starting the video with the girls packing up their things loooking bored with their life, but when they go out and hang out with their friends, they look content with their lives.
A lot of pop genre is nowadays associated with having teens in clubs and partying and alot of the imagery is based on sex or partying as this is what is stereoypically what society assumes teens do these days. We however did not follow through with these conventions and instead kept it more girly and less grungy.
We did not have the characters in excessive make up even though this this said to express the artists feelings we instead kept it minimal because we felt that they are still teens and we wanted it to be more about them feeling content and enjoying themsleves in the music video because we felt this was the best way for the characters to express themselves and that is what the wole song is about, having fun.
We wanted to create a loud and lively atmosphere yet simple like it was years ago because these are still young girls, just having fun and enjoying themsleves. They are not worrying about school.
We end the video with them going back to school because we wanted to show that reality hits in and that they can't always just be having fun all the time.